This is the first draft that we developed of the ancillary task for the promotional product of the poster. Our project teacher advised us to rearrange some of the elements as the left mid-section is too bare. We want to add in our institution logo, as well as credentials. However the style of text for this feature needs to be downloaded for which we need an admin at our college campus to do so, therefore we are going to request it as soon as possible so we can make the needed amendments.
So far with the poster we are happy with the various individual elements. The image is at a canted angle, reflecting the characters point of view as they are confused and scared as the run from something unknown to the audience through this promotional product. Also the still shot is of a more secluded area rather than a open space, limiting the audiences range of knowledge.
At this point, we are also happy with the name of the film. The alliteration helps to make it catchy and memorable to the audience, and it rolls of the tongue easier. The tag line relates to what is known to the audience through this image, and involves them by asking a question. The aim of this tagline being a question is to send slight shivers up their spine as if this question is directed at them and only them.
The second draft we developed of the promotional product of the poster, saw us amend the poster to improve it in the ways our teacher advised.
We added a shadowed edge to the image as we felt their was too much wasted space on the edge of the image and it helps to direct the audiences eyes to the main part of the image. We also think these blurred black shadows are effective as it compliments the horror genre of our trailer. The shadows are quite thick, but we agreed this was an ideal width as it hide the empty space. To not make it seem as though this shadow is consuming the poster too much, we moved the tagline to the top of the poster. The aim of this is so after your first glance and you look over the poster, you generally look from top to bottom. By reading the tagline it gives the audience some idea of what occurs in the film.
We have increased the size of the movie title as it the most important feature of a movie poster. The aim of a poster is to promote a product, thus we must make this element stand out and in this case we felt bigger was better. We changed the colour for this as we felt that in the previous draft there was too much red which was overwhelming. By changing the colour and size of the movie title, these changes helped to make the title stand out from other elements of the poster. At this point we think, the movie title is where the audiences eye will initially be drawn to.
We included our production logo in this draft, we are still unsure if this is a element which will be kept in the final draft.
Also at the bottom of the page we included the promotional features of 'coming soon' and the website. We included this elements as they remind the audience to keep an eye out for the film and there is a place to visit for more information about the film. (We have not actually made a website as a promotional product though as it was not required in the brief).
The additional black space above this will be broken up by credits in the final draft, we are just currently waiting for the 'Steal Tongs' text to be downloaded by the college technician for our use. When this becomes available to us, we plan to remove the text on the left hand side with the directors names, and to move the position of the actors names on the right hand side.
The following is our final draft of the promotional poster. We are happy with this product as we feel it now has a completed look which accurately represents the horror genre. We amended our poster and now feel that it is ready to be seen as a completed horror genre poster in relation to our film trailer.