Institutions/ Logo

There is a variety of film institutes that could potentially be appropriate to our product.

20th Century Fox
The organisation was founded in 1935 and the film institution is now recognised around the world. They have created successful films such as: Avatar, Star Wars, Speed, The Chronicles of Narnia, Alvin and the Chipmunks, Doctor Do-little, Night at the Museum and Diary of a Wimpy Kid. The majority of their most popular films are family films in the genre of comedy.
 The horror products they have been involved in, include: From Hell, Jennifer's Body, The Haunting of Molly Hartley and Shutters. Each of these, 20th Century Fox only distributed. Thus if we used 20th Century Fox as our institution they could promote it world wide gaining us a wider audience but in our opinion non of these horror films were exactly box office hits, and therefore we would choose not to use them.

Warner Brothers
Warner Brothers is a global leader in the creation, production, distribution, licensing and marketing of all forms of creative content. Their most popular film which they created are: Harry Potter, Valentines Day, Sex and the City, The Hangover, The Dark Knight and Slum dog Millionaire. The genres they produce and distribute range from comedy, romance, fantasy, adventure, action and horror. They are involved in a variety of films which are aimed at different types of audiences and most of the films they create are high grossing. Many of our favourite films  have been created by Warner Brothers.
We feel Warner Brothers would be appropriate to use as our institution as after researching we found they have produced a fair few well known and successful horror films. This includes: Orphan, Friday the 13th, One Missed Call, Sweeney Todd, The Wicker Man and House of Wax. It appears Warner Brothers is more willing to experiment in the type of genre of films they are involved in, this leads to them being experienced within the horror genre and they could potentially make our film successful through the trailer we produce.

Universal Pictures
This institution was founded in 1912 by Carl Laemmle, making it one of the oldest American Movie Studios still in continuos production. Universal Pictures crates and distributes filmed entertainment. It tends to focus its efforts on the genres of drama, romance and adventure. Recent successful films include: Brokeback Mountain, Atonement, The Bourne Ultimatum, King Kong and Lost in Translation. They tend to not to create films outside of these genres, which are in their comfort zone.
However they have taken risks in the past, which have paid off. Dracula (1931) was a hit at the time of release, however more recent horror films by Universal have been more of a flop in our eyes such as 'Drag me to Hell' and 'The Strangers'. Thus we do not find that having Universal Studios as our institution for this particular product would be very rewarding.

Lionsgate
Lionsgate is an entrainment company formed in Vancouver but is now headquartered in California. As of 2007, it is the most commercially successful independent film and television distribution company in North America, producing and distributing motion pictures, television programming, home entertainment and family entertainment. Research shows that the organisation prefer to be involved in drama, action and thriller films. Their most popular films are Saw1/2/3/4/5/6 and My Bloody Valentine.  However, their success is recent and does not span back long enough to give the institution full credibility as a successful producer/distributor. Also, they are more involved in creating thrillers rather than horrors. Their films are gory, involving blood and guts. Whereas our trailer is going to be a more typical horror and will feature the fear of the unknown. Therefore, we feel that as an institute for our product, Lionsgate would not be suitable as they do not have enough experience.


Overall, we agree that Warner Brothers has the most potential to be an appropriate institute for our horror trailer. They have the experience we feel is necessary to create a memorable horror film and they have the tools to help the film reach a mass audience around the world, providing the trailer with the possibility of huge success.

Thus we have created our own institution basing it on Warner Brothers and hope for similar success.In regards to creating a institution logo for our institution, we began by discussing possible ideas together. This gave us an initial idea what we agreed upon. We then created some brief design sketches of our ideas. As 'Aziz Productions' is a institution creating films, our basic concept was to incorporate an element into the logo which made it obvious what the objective of the company was, creating and distributing films. Therefore we included movie reel and film into the logo.

From this first design stage, we then felt that our strongest logo was the following, thus this is what we will develop into our final institution logo. We felt it was the most suitable as it is memorable and eyecatching with a quick quirky name thus unique.It is also credible for a film production company as it features such as a movie reel and film.

The following images show the development of the logo in stages to the finished item.

 It was once we completed this stage, that we felt the film on 'A' looked more like ladders than a film. We then adjusted this to make it more obvious that this was a film reel.

The problem we came across was that as we were scanning the logo, printing it and adjusting it, it has resized. Thus the extra line divides do not match up. We continued to play about with editing the logo, and eventually matched up the reel to give it the end look we were hoping for. 

However the 'S' does not match up with the rest of the 'productions'. We went over it in a black marker like we had with the previous letters at a earlier stage, but the S was misproportioned and chunky. So we editied the word out and typed the 'productions' back into the logo to give it a more smartly finished look.

The following is the final logo. We are happy to present this to audiences as we think it clearly represents what the institution is about.