The following is the questionnaire we carried out to ask our target audience for some feedback on what kind of horror trailer they would be more interested in watching. This helped us to gain all advice to make a better product for our target viewers.
(Some of the feedback has been displayed in graphs thus it is is a easy to read format rather tna having to show many pages of responses.)
The first two questions were included in the questionnaire to discover who was
responding. The target audience of our product is all genders, aged 16-30, so it
was this group of people whose responses were most important. However, we handed
the questionnaires to a variety of people to get a fair amount of feedback as we
hoped our product would appeal to people outside of the target audience also.
We included the question 'what of the following horror sub genres do you
prefer?'. We found in research that a lot of horror films cross over in the
genre. The aim of this question was too find out the most poplar sub genres,
thus so we knew we would not be making something that is totally unappealing to
an audience.
The follow up question was to collect some qualitative data as we asked why in
regards to the sub genres audience members preferred. One respondent said they
like supernatural horror, as there is a more sense of realism to it than the
other films. It was also preferred by some people because there it is the
unknown, the surprises scare the characters and shock the audience. Some
respondents commented that because the character can't do anything to fight back
intrigues them to the film. Monster horror was voted some people's favorites
because there was a element of creativity to it in regards to designing the
monster, and the storyline is often the most interesting because of the
background of the monster. Zombie horror had a similar comment as to monster
horror as to why it appealed people. The thought of the dead comic back to life
was interesting to one respondent. For the respondents who said they enjoyed
comedy horror the best, the reason generally was because they weren't too keen
on horror films and the comedy element reduced their fear and tended to make it
funnier rather than scary for them.
Because of the limited time on the project we avoided creating a monster horror
trailer, because creating a worthy monster would prove too much of a challenge.
We could have filmed a trailer without using a monster except we didn't think
audiences would grasp the concept of a monster horror without an actual monster
featured. This is also the reason we avoided creating zombie horror. We weren't
too sure how to create a comedy horror as we brainstormed original ideas so
decided against this sub genre route. As a group we found the supernatural sub
genre horror to be most appealing and felt that it had the most potential for us
to be successful. Other planning and research supported this thought and
indicated the supernatural sub genre horror gave the best opportunity for us to
inject tear into the audience within our trailer through a combination of
features.
The fifth question asked 'how often do you go to the cinema?'. We specifically
asked this because the cinema would play an important role in the promotion of
our product and is where the audience would eventually get to see the finished
film. An option for the respondents to circle was 'never'. No one gave this as
an answer which supported our thoughts that the use of the cinema would be
important in promoting our product and communicating with the audience.
We realized that the cinema is not the only method of an audience member viewing
a trailer so asked where else they might see a trailer. The use of TV adverts
and online trailers were also popular viewing methods and gave us other areas to
place our product so the trailer would reach the maximum number of our target
audience members.
The feedback determined that a trailer was the most popular factor which
encouraged them to want to see a horror movie. Other than that, the response was
that When someone recommended a film to them it helped convince them to want to
see it. This information motivated us to want to create a good Promotional
trailer as whether someone wants to see the final film is heavily influenced by
such.
The majority of people responded that they 'rarely' watch a horror film, usually
only when a good trailer is promoting the film. When the respondents visit the
cinema, genres watch include the options comedy (6), horror (2), thriller (3),
romantic (1), as well as action and adventure. With the responses from the
sample of people who answered this questionnaire, the horror genre is less
popular than other genre. However this is not discouraging us from creating a
horror genre trailer as this questionnaire was only given to a sample of people.
From other responses we have received from this questionnaire we plan to create
the supernatural horror sub genre as it was the most popular in this sample, and
as we have viewed inspirational texts for such we feel we could be successful in
developing a supernatural sub genre horror trailer.
Good - now you need to collate all of the results - and put them into graphs or pie charts and say how the results have influenced the creative design of your product. What did your target audience suggest that has caused you to alter some ideas of your product - or even keep the same ideas because the results of the questionnaire confirmed you were along the right lines?
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